BackLite Media FZ-LLC

Logo - Hult International Business School
Media & Marketing Services
  • Outdoor Advertising
BackLite Media is a specialist media company that has been operating the key outdoor locations in Dubai for over 20 years, and has quickly become a leader in digital out-of-home advertising. BackLite Media’s dominant locations and high-quality signs are truly unique in the UAE. With the attention of consumers being ever-more challenging to attract, BackLite provides your brand with an advertising platform that cuts through the ever-more crowded media clutter. • Outdoor: Dubai’s main traffic artery, Sheikh Zayed Road (SZR), is used by the majority of the City’s residents, business people and tourists. Our elegant, architecturally-designed unipole signs provide the only large-format network on SZR, which stand out because of the quality of location and visibility. BackLite also operates the key lamppost locations on SZR, providing an ideal platform for tactical campaigns. • Destinations: In addition to City Walk, Dubai’s most popular luxury outdoor shopping destination, BackLite also operates the digital media locations at La Mer, Al Seef and The Beach offering clients Dubai’s most advanced and largest digital signage networks and providing a state-of- the-art opportunity to target a wide cross-section of Dubai residents and tourists in locations through the city. • Cinema: At a time when brands are faced with the challenges of attention and viewability, Backlite Cinema enables advertisers to engage with a captive and affluent audience. Our offering include Roxy Cinemas that operate in high quality urban destinations and offer a unique cinematic experience with luxury features and cutting-edge technology.

Address 1

Office : 2501 , 2503
Floor : Floor 25
Building : Media One Tower
Dubai Internet City