Press Release

• TECOM Group PJSC introduces third edition of innovative platform to enable charitable donations during Ramadan
• The initiative will unite Dubai’s professionals, businesses, and students to give back to society as the UAE observes the Year of Community

The Good Store, the innovative award-winning platform by TECOM Group PJSC that enables charitable donations during Ramadan, is returning for the third consecutive year to unite Dubai for a good cause, in partnership with Dubai Charity Association.
The initiative aims to enhance community cohesion and humanitarian and social values, in line with President His Highness Sheikh Mohamed bin Zayed Al Nahyan declaring 2025 as the Year of Community.  

His Excellency Ahmed Al Suwaidi, CEO of Dubai Charity Association, said the organisation is proud to partner with TECOM Group on its ‘The Good Store’ initiative as well as its other charitable initiatives, in line with the key pillars of Dubai Charity Association’s strategy and long-term values. The organisation is committed to promoting social solidarity by furthering the humanitarian approach adopted by the UAE’s visionary leadership that establishes the country as a global model for humanitarian work and a philanthropic pioneer .

His Excellency Ahmed Al Suwaidi added: “TECOM Group’s The Good Store is aligned with our Ramadan campaigns, initiatives, and projects, which we carry out under the theme of ‘The Goodness Endure’ in the UAE as well as 20 countries around the world. These initiatives help to provide Iftar Sayim, Mir Ramadan, Farhat Yateem, Zakat Al-Fitr and Zakar Al-Mal, in addition to other forms of humanitarian support and sustainable development projects, for the good of all. I invite the participation of all of Dubai’s residents in The Good Store initiative and our other Ramadan initiatives to help build a more socially cohesive and prosperous society . ”

“The Good Store embodies our commitment to making a positive and sustainable impact in the community,” said Haif Zamzam, Senior Vice President of Strategy and Marketing at TECOM Group PJSC. “By uniting our communities of professionals, customers, and students from all walks of life, The Good Store has made charitable giving more accessible and convenient for residents of Dubai. Marking the ‘Year of Community’, we are proud to partner with Dubai Charity Association to launch the third edition of The Good Store, reflecting our commitment to promoting the values of goodness, giving, and cooperation, and the culture of shared responsibility deeply rooted in our society.”

Under the theme of ‘Spot the Lantern, Pass the Light’, The Good Store will build on the success of its previous editions, offering greater accessibility to donate towards Iftar meals, food staples, clothing items, and Zakat Al-Fitr through Dubai Charity Association’s trusted networks during Ramadan.

Through illuminated installations serving as prominent symbols of generosity, The Good Store’s QR codes, which enable quick and secure donations through smartphones and handheld devices as well as Apple Pay, will return across Dubai’s most populous locations this year to encourage charitable contributions for those in need.

Visit TECOM Group’s most vibrant communities, such as Dubai Internet City, Dubai Media City, Dubai Design District (d3), and Dubai Science Park, as well as all in5 locations in the city, to pass on the light of kindness with The Good Store during Ramadan.

To donate through The Good Store, please visit its website, bit.ly/thegoodstore2025 .

For more information about The Good Store and how to get involved, explore the initiative on Instagram at @TheGoodStore.AE.