Emirates Red Crescent and TECOM Group partner to launch virtual and ‘phygital’ donation experience, The Good Store

06 April 2023
Press Release

Emirates Red Crescent and TECOM Group PJSC, the creator of specialised business districts and vibrant communities, have partnered to launch a joint donation drive for Ramadan and Eid Al Fitr. The Good Store initiative provides an immersive shopping-inspired experience that makes donating to Emirates Red Crescent swift and easy for more than more than 105,000 students and professionals based across TECOM Group’s business districts.

Community members and visitors can donate through branded posters and billboards with scannable QR codes conveniently located across Dubai Internet City, Dubai Media City, Dubai Design District (d3), Dubai International Academic City, Dubai Knowledge Park, and Dubai Science Park. People can choose how their contribution will be used and distributed, with options to donate essential items such as food, clothing and shelter materials, or earthquake relief funds for Turkey and Syria.

The Good Store will also come to life through an immersive pop-up grocery store in d3. Visitors can step into the phygital experience located between buildings 1 and 2 at d3.

The donation experience is also mobilised for people on the move. In the spirit of the Holy Month, a Ramadan-themed cart will roam the business districts, raising awareness for The Good Store and encouraging passers by to donate on the spot.

If you are visiting or working in any of the business districts, keep your eyes peeled for The Good Store to make donations that will bring help and hope to thousands of people in need. The initiative aims to maximise the number of donations made to Emirates Red Crescent various charitable efforts during the month.

You can also experience The Good Store and donate via its official Instagram page and TECOM Group’s social media channels:

  • @thegoodstore.ae
  • @TECOMGroupdubai