Press Release

Mohammed Aqra, Chief Strategy Officer of the Arab Fashion Council, said: "Welcoming Alberta Ferretti as our Guest Brand reflects the growing strength of Dubai Fashion Week. This collaboration reinforces our belief that Dubai is not just part of the global fashion conversation, it is helping lead it. Together, we continue to connect the region with the world’s most influential fashion voices.”

Lorenzo Serafini, Creative Director of Alberta Ferretti, said: "I am delighted to bring the Alberta Ferretti world to Dubai. The city’s energy, its cosmopolitan audience, and its commitment to design excellence make it a natural setting for our debuting show in the region. This collection, that will be unveiled at Dubai Fashion Week, reflects the refined craftsmanship and emotional sensibility that define my personal vision of the brand.”

Massimo Ferretti, Executive Chairman of Alberta Ferretti’s parent company Aeffe Group, added: “Dubai represents an extraordinary crossroads of cultures, creativity, and global business. Presenting the new Alberta Ferretti collection within Dubai Fashion Week is a strategic opportunity that reflects our commitment to expanding the international presence of the brand. We are proud to open this season and to contribute to a platform that continues to shape the future of fashion worldwide.”

The AW26/27 edition of DFW will take place at its home d3 from 1 to 6 February 2026.  It will bring together homegrown talents, regional names, leading international houses, and industry innovators, further cementing Dubai’s position as a global meeting point for creativity, commerce, and culture.  Designers and labels from across the Middle East, Europe, Asia, and the Americas will headline.

As the official fashion week of Dubai, DFW continues to shape the global industry calendar, presenting ahead of New York Fashion Week. DFW shines a light on homegrown and regional talents while also connecting international brands with the region’s influential market.

For more information, please visit: www.dubaifashionweek.ae

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