Press Release
Highlights from day five of Dubai Fashion Week Autumn/Winter 2026/27
- NŪRA by Tryano unveiled one of the region’s first AI-assisted eveningwear brand, merging Arabic heritage with innovation through jewel-toned palettes and hybrid silhouettes
- Asjad by Shamma Majjan presented ‘Motion of Majesty’, a modern expression of Middle Eastern luxury defined by sculptural silhouettes and intricate hand-embroidery
- Krésha Bajaj showcased ‘Tempered’, featuring architectural leather and structured lace, while Vietnam’s L’SCARLETT debuted with delicate, feminine collection titled ‘Reverie’
Dubai, UAE, 6 February 2026: Day five of Dubai Fashion Week presented a diverse mix of Vietnamese, Indian, Emirati and AI-led designs, celebrating depth of creativity and innovation across borders.
DFW, the region’s definitive fashion fixture, which concludes today, brings together leading international and regional designers, industry leaders, and global media. The event is co-founded by Dubai Design District (d3), part of TECOM Group PJSC, and the Arab Fashion Council, reinforcing Dubai’s position at the forefront of the global fashion calendar.
NŪRA by Tryano
Tryano unveiled NŪRA, the region’s first AI-assisted eveningwear brand, celebrating Arabic heritage through contemporary, limited-edition designs. The debut collection featured jewel-toned palettes, hybrid silhouettes and signature knife pleats, blending fluid femininity with sculptural precision. NŪRA embodies a fusion of tradition and innovation, where technology guides creativity while craftsmanship preserves authenticity. The showcase highlighted Tryano’s commitment to community, cultural pride and forward-thinking fashion.
Asjad by Shamma Majjan
Emirati designer Asjad by Shamma Majjan marked a confident debut at DFW with the collection ‘Motion of Majesty’, presenting a modern expression of Middle Eastern luxury rooted in heritage. The showcase balanced sculptural silhouettes with fluid movement, drawing inspiration from natural landscapes and architectural form. Rich hand-embroidery and premium fabrics highlighted the brand’s dedication to craftsmanship and intentional design. With this debut, the brand positioned itself as a refined, powerful voice in contemporary couture and eveningwear.
Krésha Bajaj
Indian designer Krésha Bajaj unveiled her AW26 collection ‘Tempered’, exploring strength and transformation through precision, structure and refined construction. Sculptural leather, architectural lace and reinforced metal details defined the silhouettes, balancing power with vulnerability. With a grounded palette of deep tones, ‘Tempered’ celebrated resilience, refinement and the extraordinary beauty that emerges under pressure. The silhouettes balanced tension and control, with cage dresses reflecting both containment and form, showcasing structure as beauty. Dominated by blacks, gunmetal, dark browns, aubergine, wine and muted metallics, the collection was grounded in restraint, allowing texture to take the place of shine and thoughtful finishes replacing excess.
L’SCARLETT
L’SCARLETT, the Vietnam-born label, made a powerful debut at DFW with ‘Reverie’, marking a key moment in its international ascent. Inspired by the poppy flower, the collection balanced delicate sensibilities with feminine strength through sculpted silhouettes and intricate hand-crafted details. Artisanal craftsmanship and rich textures reflected the brand’s refined aesthetic, presenting ‘Reverie’ as an evocative expression of emotion and modern femininity.
DFW’s success is possible due to strategic partnerships with leading global brands, including SOUEAST as automotive partner, Dyson as the official hair technology partner, Kiko Milano as the official make-up partner and Delano Dubai as the official hospitality partner. Meta is its main media partner. Electra and Magnum provide essential support as production and audio-visual partners, respectively. Additional support comes from Lucia Clinic for skincare services, Fiji Water as the hydration partner, The Lighthouse as food/lounge partner, and Etcetera for additional management services.
For more information, visit: www.dubaifashionweek.org and follow DFW on social:
· @d3dubai